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ScholarBank@NUS
MATTILA ANNA
rp09640
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Full Name
MATTILA ANNA
Variants
Mattila, Anne
Mattila, Anna
Main Affiliation
DEPT OF MARKETING
Faculty
SCHOOL OF BUSINESS
Publications
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Author
2
Mattila, Anna S.
2
Wirtz, Jochen
Department
2
DEAN'S OFFICE (BIZ)
2
DEPT OF MARKETING
2
MARKETING
Type
2
Working Paper/Technical Report
File Format
2
Adobe PDF
Policy
2
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Date Issued
2
2002
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Author:
Teo, Swee Cheok
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Issue Date
Title
Author(s)
1
Apr-2002
The effects of consumer expertise of evoked set size and service loyalty
Wirtz, Jochen
;
Mattila, Anna S.
;
Teo, Swee Cheok
2
Feb-2002
The roles objective and self-assessed knowledge in the consumer search process
Wirtz, Jochen
;
Teo, Swee Cheok
;
Mattila, Anna S.
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