Leong Siew Meng

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Full Name

Leong Siew Meng

(not current staff)

Variants

Leong, S.-M.
Meng, L.S.
Leong, S.M.

Main Affiliation

MARKETING

Faculty

SCHOOL OF BUSINESS

fbalsm@nus.edu.sg

Refined By:

Subject: Asia

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	Issue Date	Title	Author(s)
1	2004	Animosity towards economic giants: What the little guys think	Ang, S.H. ; Jung, K.; Kau, A.K. ; Leong, S.M. ; Pornpitakpan, C.; Tan, S.J.
2	2003	Building strong brands in Asia: Selecting the visual components of image to maximize brand strength	Henderson, P.W.; Cote, J.A.; Leong, S.M. ; Schmitt, B.
3	2008	Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences	Leong, S.M. ; Cote, J.A.; Ang, S.H. ; Tan, S.J. ; Jung, K.; Kau, A.K. ; Pornpitakpan, C.