Leong Siew Meng

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Full Name

Leong Siew Meng

(not current staff)

Variants

Leong, S.-M.
Meng, L.S.
Leong, S.M.

Main Affiliation

MARKETING

Faculty

SCHOOL OF BUSINESS

fbalsm@nus.edu.sg

Refined By:

Department: BUSINESS POLICY

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		Issue Date	Title	Author(s)
	1	1996	Estimating the long-term effects of advertising on sales: A co-integration perspective	Leong, S.M. ; Ouliaris, S. ; Franke, G.R.
	2	2003	Increasing replication for knowledge accumulation in strategy research	Singh, K. ; Ang, S.H.; Leong, S.M.