Surendra Rajiv

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Full Name

Surendra Rajiv

(not current staff)

Variants

Rajiv, S.

Main Affiliation

MARKETING

Faculty

SCHOOL OF BUSINESS

bizsr@nus.edu.sg

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Type: Working Paper/Technical Report

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		Issue Date	Title	Author(s)
	1	Sep-2008	Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experiment	Rajiv, Surendra ; Mukherji, Prokriti; Dutta, Shantanu
	2	Sep-2008	Risk-A version and dynamic brand choice	Rajiv, Surendra ; Prakhya, Srinivas; Srinivasan, Kannan