Full Name
Surendra Rajiv
(not current staff)
Variants
Rajiv, S.
 
Main Affiliation
 
 
Email
bizsr@nus.edu.sg
 

Publications

Refined By:
Department:  MARKETING
Author:  Rajiv, Surendra
Author:  Prakhya, Srinivas

Results 1-1 of 1 (Search time: 0.002 seconds).

Issue DateTitleAuthor(s)
1Sep-2008Risk-A version and dynamic brand choiceRajiv, Surendra ; Prakhya, Srinivas; Srinivasan, Kannan