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Khim Yong Goh

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Full Name
Khim Yong Goh
Variants
Goh, K.-Y.
Goh, K.Y.
 
Main Affiliation
 
Faculty
 
Email
disgohky@nus.edu.sg
 
Other emails
 

Publications

Refined By:
Date Issued:  [2000 TO 2009]
Date Issued:  2009
Department:  MARKETING

Results 1-1 of 1 (Search time: 0.005 seconds).

Issue DateTitleAuthor(s)
12009Mobile advertising: An empirical study of advertising response and search behaviorGoh, K.Y. ; Chu, J. ; Soh, W.