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Lim Guan Hua

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Profile

Full Name
Lim Guan Hua
(not current staff)
Variants
Lim, G.H.
 
Main Affiliation
 
Faculty
 
Email
bizlimgh@nus.edu.sg
 

Publications

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Results 1-12 of 12 (Search time: 0.009 seconds).

Issue DateTitleAuthor(s)
1Sep-1998Dealing with resource disadvantage : generic strategies for SMEsLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
2Oct-1998Deterring aggressive reactions from bigger firms : use of strategic moves by SMEsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
3Oct-1999Family businesses : the succession dilemmaLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
4Sep-1998Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examplesLim, Guan Hua ; Lee, Khai Sheang ; Tan, Soo Jiuan 
5Oct-1998Limitations of conventional strategy frameworks when applied to SMEs : lessons from a case studyLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
6Sep-1998Market penetration strategies for entrepreneurs - theory and Asian SMEs experiencesLee, Khai Sheang ; Tan Soo Jiuan ; Lim, Guan Hua 
7Sep-1998Overcoming the hybrid brand woes of bi-national productsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
8Oct-1998SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHINGLIM GUAN HUA ; TAN SOO JIUAN ; LEE KHAI SHEANG 
9Oct-1998SMEs market entry strategy : substitution instead of nichingLim, Guan Hua ; Tan, Soo Jiuan ; Lee, Khai Sheang 
10Oct-1998Strategic alliance as an entry strategy into markets dominated by major corporationsLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
11Sep-1998Strategic management of parallel importsLee, Khai S. ; Lim, Guan H. ; Tan, Soo J. 
12Sep-1998Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua