| | Issue Date | Title | Author(s) |
| 121 | Jun-1997 | Selecting appropriate customer satisfaction measures : first steps towards a normative framework | Wirtz, Jochen ; Lee, Meng Chung |
| 122 | May-2002 | Segmentation of library visitors in Singapore : learning and reading-related lifestyles | Kau, Ah Keng ; Kwon, Jung ; Wirtz, Jochen |
| 123 | Oct-2013 | "Seeing" the social roles of brands: How physical positioning influences brand evaluation | Huang, X.; Li, X. ; Zhang, M. |
| 124 | 2010 | Sealing the Emotions genie: The Effects of Physical Enclosure on Psychological Closure | Li, X. ; Wei, L.; Soman, D. |
| 125 | Sep-2018 | Screening decisions of vertically integrated theaters in the Korean movie industry | Chung, Hoe Sang; MIN KIM ; Yi, Gihwan |
| 126 | May-1999 | Role of audio-visual congruency in consumer response to television commercials | Lwin, May ; Lalwani, Ashok Kumar; Pee, Beng Ling |
| 127 | Sep-2008 | Risk-A version and dynamic brand choice | Rajiv, Surendra ; Prakhya, Srinivas; Srinivasan, Kannan |
| 128 | 2008 | Revenue implication of auction value in k-price sealed-bid auctions: An experimental study | Lim, W.S. ; Lee-Partridge, J.E.; Tan, S.J. |
| 129 | 24-Jun-2022 | Rethinking Learning Spaces During a Pandemic | Tambyah, Siok Kuan ; Toh, Tai Chong |
| 130 | 2003 | Retail productivity and scale economies at the firm level: A DEA approach | Keh, H.T. ; Chu, S. |
| 131 | 1999 | Responses to information incongruency in advertising: The role of expectancy, relevancy, and humor | Lee, Y.H. ; Mason, C. |
| 132 | 2011 | Research watch: Adorn your brand with likable numbers | King, D. ; Janiszewski, C. |
| 133 | 1-Jan-2023 | Research note: conceptualizing agentic luxury in luxury services | Holmqvist, J; Wirtz, J ; Issandou, A |
| 134 | May-2023 | Replication data for "Early-life exposure to hardship increased risk tolerance and entrepreneurship in adulthood with gender differences" | Junjian Yi ; Junhong Chu ; Paak Liang Ivan Png |
| 135 | 1997 | Rendezvous search on the line with more than two players | Lim, W.S. ; Alpern, S.; Beck, A. |
| 136 | 2002 | Rendezvous of three agents on the line | Alpern, S.; Lim, W.S. |
| 137 | 2011 | Relaxation increases monetary valuations | Pham, M.T.; Hung, I.W. ; Gorn, G.J. |
| 138 | 1998 | Relationships between SERVQUAL dimensions and organizational performance in the case of a business-to-business service | Mehta, S.C. ; Durvasula, S. |
| 139 | Aug-1996 | Relationship ties and cultural values as moderators of relationship quality in services selling | Shamdasani, Prem N. ; Ong, Corrine Shiow Ling |
| 140 | 1997 | Relationship concept and customer services: A case study of corporate banking | Mehta, S.C. ; Tambe, H. |