1. ScholarBank@NUS
  2. Research Outputs

Browsing by Department MARKETING

Select a letter below to start browsing or type
0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


Showing results 341 to 353 of 353 < previous 
Issue DateTitleAuthor(s)
2001Value-dimensions and performance of retail salespersons: An empirical examination in a developing Asian economyRazzaque, M.A. 
2008Visual and verbal information processing in a consumer context: Further considerationsWyer Jr., R.S.; Jiang, Y.; Hung, I.W. 
1989Voting behaviour in Singapore: A preliminary investigation from a multi-attribute attitudinal perspectiveMeng, L.S. ; Tiong, T.C. ; Cheong, W.K. 
Jun-2008What's funny and what's not - The moderating role of cultural orientation in ad humorLee, Y.H. ; Lim, E.A.C. 
2010When good cheer goes unrequited: How emotional receptivity affects evaluation of expressed emotionLee, Y.H. ; Lim, E.A.I.C.
Nov-2013When hiring, first test, and then interviewBateson, J.; Wirtz, J. ; Burke, E.; Vaughan, C.
18-Jul-2013When Telling The World What You Want to Achieve Can Be CounterproductiveHUNG YU-CHEN
2004When the cat's away: A content analysis of MNC overseas recruitment print adsLeong, S.M. ; Tan, H.H. ; Loh, M.S.-Y.
2009When uncertainty brings pleasure: The role of prospect imageability and mental imageryLee, Y.H. ; Qiu, C.
2004"while stocks last" impact of framing on consumers' perception of sales promotionsTan, S.-J. ; Chua, S.H.
Dec-1999Who's making a quick buck? : a duration analysis of foreign direct investment in ChinaGu, Yanmin 
16-May-2018WHOLE VERSUS PARTS: THREE ESSAYS ON THE ROLE OF MENTAL PARTITIONS IN CONSUMER JUDGMENT AND DECISION MAKINGJIA MIAOLEI
30-Jul-2015WHY ARE THE RICH "HEARTLESS"? BEING IN THE MIDDLE COMPARISON POSITION FACILITATES HELPING TOWARDS THE INFERIOR COMPARISON TARGETWEI JIE
Showing results 341 to 353 of 353 < previous