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Issue DateTitleAuthor(s)
2010Sealing the Emotions genie: The Effects of Physical Enclosure on Psychological ClosureLi, X. ; Wei, L.; Soman, D.
Oct-2013"Seeing" the social roles of brands: How physical positioning influences brand evaluationHuang, X.; Li, X. ; Zhang, M.
May-2002Segmentation of library visitors in Singapore : learning and reading-related lifestylesKau, Ah Keng ; Kwon, Jung ; Wirtz, Jochen 
Jun-1997Selecting appropriate customer satisfaction measures : first steps towards a normative frameworkWirtz, Jochen ; Lee, Meng Chung
Sep-2013Self-medication and pleasure seeking as dichotomous motivations underlying behavioral disordersLi, X. ; Lu, Q.; Miller, R.
2007Self-tuning experience weighted attraction learning in gamesHo, T.H.; Camerer, C.F.; Chong, J.-K. 
11-Aug-2005Services strategies: The advanced sale of servicesNG CHENG LENG, LENA IRENE
1995Sex role portrayal in television advertising: A comparative study of Singapore and MalaysiaWee, C.-H. ; Choong, M.-L.; Tambyah, S.-K. 
2011Shaping consumer imaginations: The role of self-focused attention in product evaluationsHung, I.W. ; Wyer Jr., R.S.
Apr-1999Should a firm with a reputation for outstanding service quality offer a service guaranteeWirtz, Jochen ; Kum, Doreen ; Lee, Khai Sheang 
Jan-2002Singapore Airlines : what it takes to sustain service excellence - a senior management perspectiveWirtz, Jochen ; Johnston, Robert
2014Singapore Airlines: Achieving Sustainable Advantage Through Mastering ParadoxHeracleous, L.; Wirtz, J. 
Feb-1999Single versus multiple source purchasing strategyLee, Khai Sheang ; Keh, Hean Tat ; Chung, Tuck Siong
2001Skill requirements: Perception of the senior Asian logisticiansRazzaque, M.A. ; Bin Sirat, M.S.
Oct-1998SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHINGLIM GUAN HUA ; TAN SOO JIUAN ; LEE KHAI SHEANG 
Oct-1998SMEs market entry strategy : substitution instead of nichingLim, Guan Hua ; Tan, Soo Jiuan ; Lee, Khai Sheang 
Sep-1987Social categorisation in Philippine organisations: Values toward collective identity and management through intergroup relationsde Leon, C.T. 
2013Social Cognitive Role of Schizophrenia Candidate Gene GABRB2Tsang, S.Y.; Zhong, S.; Mei, L.; Chen, J.; Ng, S.-K.; Pun, F.W.; Zhao, C.; Jing, B.; Chark, R. ; Guo, J.; Tan, Y.; Li, L.; Wang, C.; Chew, S.H.; Xue, H.
2002Social marketing initiatives: National Kidney Foundation's organ donation programs in SingaporeLwin, M.O. ; Williams, J.D.; Lan, L.L. 
2002Sophisticated experience-weighted attraction learning and strategic teaching in repeated gamesCamerer, C.F.; Ho, T.-H.; Chong, J.-K.