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Issue DateTitleAuthor(s)
30-Sep-2015QUANTIFYING M&A'S IMPACT ON BRAND EQUITY: A STRUCTURAL APPROACHCHU YANLAI
Feb-2012Quantifying nation equity with sales data : a structural approachJunhong Chu 
2013Quantifying nation equity with sales data: A structural approachChu, J. 
2009Quantifying the economic value of warranties in the U.S. server marketChu, J. ; Chintagunta, P.K.
2012Quantifying transaction costs in online/off-line grocery channel choiceChintagunta, P.K.; Chu, J. ; Cebollada, J.
Dec-1999Recent advances in understanding and managing consumer word-of-mouthChew, Patricia ; Wirtz, Jochen 
Apr-1996Reducing halo in satisfaction measures of service attributesWirtz, Jochen ; Loh, Kah Lan
Apr-1999Regional initiatives for electronic commerce : a policy perspectiveLan, Luh Luh ; Lwin, May O. 
2009Regulatory focus theory, trust, and privacy concernWirtz, J. ; Lwin, M.O.
1997Relationship concept and customer services: A case study of corporate bankingMehta, S.C. ; Tambe, H.
Aug-1996Relationship ties and cultural values as moderators of relationship quality in services sellingShamdasani, Prem N. ; Ong, Corrine Shiow Ling
1998Relationships between SERVQUAL dimensions and organizational performance in the case of a business-to-business serviceMehta, S.C. ; Durvasula, S.
2011Relaxation increases monetary valuationsPham, M.T.; Hung, I.W. ; Gorn, G.J.
2002Rendezvous of three agents on the lineAlpern, S.; Lim, W.S. 
2011Research watch: Adorn your brand with likable numbersKing, D. ; Janiszewski, C.
1999Responses to information incongruency in advertising: The role of expectancy, relevancy, and humorLee, Y.H. ; Mason, C.
2003Retail productivity and scale economies at the firm level: A DEA approachKeh, H.T. ; Chu, S. 
2008Revenue implication of auction value in k-price sealed-bid auctions: An experimental studyLim, W.S. ; Lee-Partridge, J.E.; Tan, S.J. 
Sep-2008Risk-A version and dynamic brand choiceRajiv, Surendra ; Prakhya, Srinivas; Srinivasan, Kannan
May-1999Role of audio-visual congruency in consumer response to television commercialsLwin, May ; Lalwani, Ashok Kumar; Pee, Beng Ling