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Issue DateTitleAuthor(s)
2002Partitioned Pricing in Advertising: Effects on Brand and Retailer AttitudesLee, Y.H. ; Han, C.Y.
May-1987Patterns of work goal importance: A comparison of Singapore and Taiwanese managersHsu, P.S.C. 
2002Perceived fairness of demand-based pricing for restaurantsKimes, S.E.; Wirtz, J. 
2009Perceived service encounter pace and customer satisfaction: An empirical study of restaurant experiencesNoone, B.M.; Kimes, S.E.; Mattila, A.S.; Wirtz, J. 
2000Perceptions and attitudes of singaporeans toward genetically modified foodSubrahmanyan, S. ; Cheng, P.S. 
Nov-1999Perceptions and attitudes of Singaporeans towards genetically modified foodSubrahmanyan, Saroja ; Cheng, Peng Sim 
1997Personal values and complaint behaviour: The case of Singapore consumersKeng, K.A. ; Liu, S.
2001Predicting the principles of marketing strategy: Cross-border and expertise effectsLeong, S.M. 
2006Price competition with reduced consumer switching costs: The case of "wireless number portability" in the cellular phone industryShi, M.; Chiang, J. ; Rhee, B.-D.
2003Price uncertainty and consumer search: A structural model of consideration set formationMehta, N.; Rajiv, S. ; Srinivasan, K.
2009Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad responseLim, E.A.C.; Ang, S.H. ; Lee, Y.H. ; Leong, S.M. 
2002Product development strategies for established market pioneers, early followers, and late entrantsRobinson, W.T.; Chiang, J. 
Feb-1996Propositions on how to reduce halo effects in attribute-specific customer satisfaction measuresWirtz, Jochen 
1998Psychometric properties of the composite scale of morningness: A shortened versionPornpitakpan, C. 
Feb-2012Quantifying nation equity with sales data : a structural approachJunhong Chu 
2013Quantifying nation equity with sales data: A structural approachChu, J. 
2009Quantifying the economic value of warranties in the U.S. server marketChu, J. ; Chintagunta, P.K.
2012Quantifying transaction costs in online/off-line grocery channel choiceChintagunta, P.K.; Chu, J. ; Cebollada, J.
Dec-1999Recent advances in understanding and managing consumer word-of-mouthChew, Patricia ; Wirtz, Jochen