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Showing results 61 to 80 of 353 < previous   next >
Issue DateTitleAuthor(s)
2002Can consumers' scepticism be mitigated by claim objectivity and claim extremity?Soo, J.T. 
2011Cancelation efficiency: Why the effect of comparison direction strengthens with choice set sizeHung, Y.-C.; Yeung, C.W.M. 
2007Causes and consequences of consumer online privacy concernWirtz, J. ; Lwin, M.O.; Williams, J.D.
Mar-1995Channel structure under small numbers interactions and strategic alliance formationsLee, Khai S. ; Mintz, Jack M.; Mitchell, Andy
2008Chapter 66 Learning and Equilibrium in GamesCamerer, C.F.; Ho, T.H.; Chong, J.-K. 
1994Comparative advertising: Superiority despite interference?Ang, S.-H. ; Leong, S.-M. 
2005Conceptualizing and measuring capabilities: Methodology and empirical applicationDutta, S.; Narasimhan, O.; Rajiv, S. 
Apr-2000Congruency of scent and music as a driver of in-store evaluations and behaviorWirtz, Jochen ; Mattila, Anna 
2001Congruency of scent and music as a driver of in-store evaluations and behaviorMattila, A.S.; Wirtz, J. 
Oct-1999CONJOINT ANALYSIS: AN EXAMINATION OF THE VALIDITY OF THE SELF-EXPLICATED DESIGN IN THE CONTEXT OF AIR TRAVELTAN LU PHENG ,RACHEL; JOCHEN WIRTZ 
2012Consumer behavior in a service contextTsiotsou, R.H.; Wirtz, J. 
2004Consumer Cheating on Service GuaranteesWirtz, J. ; Kum, D. 
Jun-1999Consumer cheating on service guarantees : an experimental studyWirtz, Jochen ; Kum, Doreen 
Apr-2003Consumer complaining to firms : the determinants of channel choiceWirtz, Jochen ; Mattila, Anna S. 
1-Jun-2005Consumer online privacy: Viewing through customer relationship management lensCHOW CHAO WEI, JACQUELINE
Jun-2003Consumer responses to compensation, speed of recovery and apology after a service failureWirtz, Jochen ; Mattila, Anna S. 
2004Consumer responses to compensation, speed of recovery and apology after a service failureWirtz, J. ; Mattila, A.S.
2005Consumer responses to English accent variations in advertisingLalwani, A.K.; Lwin, M. ; Li, K.L.
1999Consumer satisfaction with services: Integrating the environment perspective in services marketing into the traditional disconfirmation paradigmWirtz, J. ; Bateson, J.E.G.
1989Corporate planning takes off in SingaporeHou Wee, C. ; Farley, J.U.; Kuan Lee, S.