Browsing by Department MARKETING

Select a letter below to start browsing or type
0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


Showing results 52 to 71 of 353 < previous   next >
Issue DateTitleAuthor(s)
2006Biometrics: The next frontier in service excellence, productivity and security in the service sectorHeracleous, L.; Wirtz, J. 
2012Bonding through service friendliness: A potential double-edged swordLim, E.A.C.; Lee, Y.H. ; Foo, M.-D.
2003Brand name suggestiveness: A Chinese language perspectiveLee, Y.H. ; Ang, K.S.
2012Brand personality inference: The moderating role of product meaningKum, D.; Bergkvist, L.; Lee, Y.H. ; Leong, S.M. 
1996Building brands in the fashion industryCrippen, K. 
2010Building character: Effects of lay theories of self-control on the selection of products for childrenMukhopadhyay, A.; Yeung, C.W.M. 
2003Building strong brands in Asia: Selecting the visual components of image to maximize brand strengthHenderson, P.W.; Cote, J.A.; Leong, S.M. ; Schmitt, B.
Jul-2013Business models: Impact on business markets and opportunities for marketing researchEhret, M.; Kashyap, V.; Wirtz, J. 
2005Buyer-seller relationships in the PCB industryLau, G.T. ; Goh, M. 
2002Can consumers' scepticism be mitigated by claim objectivity and claim extremity?Soo, J.T. 
2011Cancelation efficiency: Why the effect of comparison direction strengthens with choice set sizeHung, Y.-C.; Yeung, C.W.M. 
2007Causes and consequences of consumer online privacy concernWirtz, J. ; Lwin, M.O.; Williams, J.D.
Mar-1995Channel structure under small numbers interactions and strategic alliance formationsLee, Khai S. ; Mintz, Jack M.; Mitchell, Andy
2008Chapter 66 Learning and Equilibrium in GamesCamerer, C.F.; Ho, T.H.; Chong, J.-K. 
1994Comparative advertising: Superiority despite interference?Ang, S.-H. ; Leong, S.-M. 
2005Conceptualizing and measuring capabilities: Methodology and empirical applicationDutta, S.; Narasimhan, O.; Rajiv, S. 
Apr-2000Congruency of scent and music as a driver of in-store evaluations and behaviorWirtz, Jochen ; Mattila, Anna 
2001Congruency of scent and music as a driver of in-store evaluations and behaviorMattila, A.S.; Wirtz, J. 
Oct-1999CONJOINT ANALYSIS: AN EXAMINATION OF THE VALIDITY OF THE SELF-EXPLICATED DESIGN IN THE CONTEXT OF AIR TRAVELTAN LU PHENG ,RACHEL; JOCHEN WIRTZ 
2012Consumer behavior in a service contextTsiotsou, R.H.; Wirtz, J.