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Issue DateTitleAuthor(s)
17-Dec-2003An investigation into conspicuous consumption in a transitional economy: A study of emerging urban Vietnamese consumersNGUYEN THI TUYET MAI
31-Mar-2014Analytics In Learning : From Consumer Learning to Organizational LearningJIANG ZHIYING
2004Animosity towards economic giants: What the little guys thinkAng, S.H. ; Jung, K.; Kau, A.K. ; Leong, S.M. ; Pornpitakpan, C.; Tan, S.J. 
2008Antecedents and consequences of service quality in consumer evaluation of self-service internet technologiesShamdasani, P. ; Mukherjee, A.; Malhotra, N.
2007Antecedents and consequences of skepticism toward health claims: An empirical investigation of singaporean consumersTan, S.-J. ; Tan, K.-L.
2006Arousal expectations and service evaluationsMattila, A.S.; Wirtz, J. 
1995Assessing quality of life in Singapore: An exploratory studyKeng, K.A. ; Hooi, W.S.
2007Assessing the economic value of distribution channels: An application to the personal computer industryChu, J. ; Chintagunta, P.K.; Vilcassim, N.J.
1992Assessing the influence of marketing research on the social science literatureCote, J.A.; Leong, S.M. ; Cote, J.
2000Asymmetric competition in choice and the leveraging of competitive disadvantagesHeath, T.B.; Ryu, G. ; Chatterjee, S.; Mccarthy, M.S.; Mothersbaugh, D.L.; Milberg, S.; Gaeth, G.J.
2005Attribute evaluability and the range effectYeung, C.W.M. ; Soman, D.
2006Biometrics: The next frontier in service excellence, productivity and security in the service sectorHeracleous, L.; Wirtz, J. 
2012Bonding through service friendliness: A potential double-edged swordLim, E.A.C.; Lee, Y.H. ; Foo, M.-D.
2003Brand name suggestiveness: A Chinese language perspectiveLee, Y.H. ; Ang, K.S.
2012Brand personality inference: The moderating role of product meaningKum, D.; Bergkvist, L.; Lee, Y.H. ; Leong, S.M. 
1996Building brands in the fashion industryCrippen, K. 
2010Building character: Effects of lay theories of self-control on the selection of products for childrenMukhopadhyay, A.; Yeung, C.W.M. 
2003Building strong brands in Asia: Selecting the visual components of image to maximize brand strengthHenderson, P.W.; Cote, J.A.; Leong, S.M. ; Schmitt, B.
Jul-2013Business models: Impact on business markets and opportunities for marketing researchEhret, M.; Kashyap, V.; Wirtz, J. 
2005Buyer-seller relationships in the PCB industryLau, G.T. ; Goh, M.