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Issue DateTitleAuthor(s)
Sep-1998Market penetration strategies for entrepreneurs - theory and Asian SMEs experiencesLee, Khai Sheang ; Tan Soo Jiuan ; Lim, Guan Hua 
2003Marketers' boon in cyberspace: The anticybersquatting consumer protection actWalsh, M.G.; Lan, L.L.; Lwin, M. ; Williams, J.D.
1995Marketing in Singapore : macro trends and their implications for marketing managementWirtz, Jochen 
Dec-1996Marketing in Singapore : macro trends and their implications for marketing management - 1996 update and extensionWirtz, Jochen 
Sep-1999Marketing in Singapore : macro trends and their implications for marketing management - 1999 update & extensionWirtz, Jochen ; Lee, Meng Chung
Mar-2003Marketing in Singapore : macro trends and their implications for marketing management - 2003 update and extensionWirtz, Jochen ; Chung, Cindy M. Y.
Dec-2001Marketing in Singapore : Macro trends and their implications for marketing management for 2002 and the years beyondWirtz, Jochen ; Chung, Cindy M. Y.
Nov-1995Marketing in Singapore : macro trends and their implications for marketing management-1995 update and extensionWirtz, Jochen 
1995Marketing in Singapore: An analysis off macro trendsWirtz, J. 
Jan-2002Marketing of credence products : a game theoretic perspective on the underselling of antiquesLee, Khai Sheang ; Lim, Wei Shi ; Sim, Siew Lien 
Apr-2003Married women in Singapore : lifestyles, routes to fulfilment, and balancing work and familyTambyah, Siok Kuan 
2009Measuring status orientations: Scale development and validation in the context of an Asian transitional economyTambyah, S.K. ; Tuyet Mai, N.T.T.; Jung, K.
30-Sep-2015MEASURING THE EFFECT OF THE ENTRY INTO THE NEW GENERATION UNDER THE COMPETITIVE MARKETJEON SEUNGYOO
2013Message from program co-chairsHwang, S.-Y.; Sung, T.-J.; Wirtz, J. 
2009Mobile advertising: An empirical study of advertising response and search behaviorGoh, K.Y. ; Chu, J. ; Soh, W.
2011Modeling the demand and supply in a new B2B-upstream market using a knowledge updating processKrishnan, T.V. ; Feng, S.; Beebe, T.
2003Modelling hybrid distribution channels: A game-theoretic analysisPark, S.Y.; Keh, H.T. 
2003Models of thinking, learning, and teaching in gamesCamerer, C.; Teck, H.; Chong, K. 
2000Modernity and the Singaporean adolescentLeong, S.M. 
2008Mood and comparative judgment: Does mood influence everything and finally nothing?Qiu, C.; Yeung, C.W.M.