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Issue DateTitleAuthor(s)
30-Oct-2019Easy to Be Selfish: Comparing the Influence of a Social Norm and That of an Individual ExampleZheshuai Yang
1999Effects of advertisement format on competitive interference in print advertisingLeong, S.M. ; Ang, S.H. ; Heng, F.
2002Effects of metaphoric advertising among mainland Chinese consumersSwee, H.A. 
1997Effects of physical environment and locus of control on service evaluation: A replication and extensionLeong, S.M. ; Ang, S.H. ; Hui Lin Low, L.
Mar-2014Effects of Self-Relevant Perspective-Taking on the Impact of Persuasive AppealsHung, I.W. ; Wyer Jr., R.S.
2008Effects of temporal and social distance on consumer evaluationsKim, K.; Zhang, M.; Li, X. 
1997Effects of time processing orientation, agreement preferences and attitude towards foreign businessmen on negotiation adaptationAng, S.H ; Teo, G.
1998Electronics international procurement offices in SingaporeGoh, M.; Lau, G.-T. 
21-Jun-2007Essays on B2B services marketFENG SHANFEI
Sep-2008Estimating the effects of direct-to-consumer advertising for prescription drugs : a natural experimentRajiv, Surendra ; Mukherji, Prokriti; Dutta, Shantanu
1996Estimating the long-term effects of advertising on sales: A co-integration perspectiveLeong, S.M. ; Ouliaris, S. ; Franke, G.R.
2004Evolutionary estimation of macro-level diffusion models using genetic algorithms: An alternative to nonlinear least squaresVenkatesan, R.; Krishnan, T.V. ; Kumar, V.
2012Exaggerated, mispredicted, and misplaced: When "it's the thought that counts" in gift exchangesZhang, Y. ; Epley, N.
Jul-1998Examining the strategic role of unused service capacity - a theory-in-use approachNg, Irene C. L.; Wirtz, Jochen ; Lee, Khai Sheang 
Jul-2000Examining the use of fine print messages in advertisingLan, Luh Luh ; Lwin, May O. ; Yu, Guat Hwa
2000Exploring the dimensions of ad creativityAng, S.H. ; Low, S.Y.M.
1994Exploring the organizational commitment- Performance linkage in marketing: A study of life insurance salespeopleLeong, S.M. ; Randall, D.M.; Cote, J.A.
2001Exploring the Role of Alternative Perceived Performance Measures and Needs-Congruency in the Consumer Satisfaction ProcessWirtz, J. ; Mattila, A.