Browsing by Author ANG SWEE HOON

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Showing results 11 to 23 of 23 < previous 
Issue DateTitleAuthor(s)
1996Increasing Brand Name Recall in Print Advertising among Asian ConsumersLeong, S.M. ; Ang, S.H. ; Tham, L.L.
2003Interference of picture and brand name in a multiple linkage ad contextLee, Y.H. ; Ang, S.H. 
2000Out of the mouths of babes: Business ethics and youths in AsiaAng, S.H. ; Leong, S.M.
2009Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad responseLim, E.A.C.; Ang, S.H. ; Lee, Y.H. ; Leong, S.M. 
2001Spot the difference: Consumer responses towards counterfeitsAng, S.H. ; Cheng, P.S. ; Lim, E.A.C.; Tambyah, S.K. 
2007The ad creativity cube: conceptualization and initial validationAng, S.H. ; Lee, Y.H. ; Leong, S.M. 
2000The effects of personal value similarity on business negotiationsAng, S.H. ; Leong, S.M.; Teo, G.P.S.
1996The effects of picture-word consistency, processing motivation and repetition on advertisement recallAng, S.H. ; Leong, S.M. ; Lock, K.L.
1996The evaluation of time-dependent attributesAng, S.H. ; Gorn, G.J.; Weinberg, C.B.
2006The influence of metaphors and product type on brand personality perceptions and attitudesAng, S.H. ; Lim, E.A.C.
2000The influence of physical, beneficial and image properties on responses to parallel importsAng, S.H. 
2000The power of money: A cross-cultural analysis of business-related beliefsAng, S.H. 
2008Understanding consumer animosity in an international crisis: Nature, antecedents, and consequencesLeong, S.M. ; Cote, J.A.; Ang, S.H. ; Tan, S.J. ; Jung, K.; Kau, A.K. ; Pornpitakpan, C.