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ANG SWEE HOON
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Showing results 5 to 23 of 23
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Issue Date
Title
Author(s)
1999
Effects of advertisement format on competitive interference in print advertising
Leong, S.M.
;
Ang, S.H.
;
Heng, F.
2002
Effects of metaphoric advertising among mainland Chinese consumers
Swee, H.A.
1997
Effects of physical environment and locus of control on service evaluation: A replication and extension
Leong, S.M.
;
Ang, S.H.
;
Hui Lin Low, L.
1997
Effects of time processing orientation, agreement preferences and attitude towards foreign businessmen on negotiation adaptation
Ang, S.H
;
Teo, G.
2000
Exploring the dimensions of ad creativity
Ang, S.H.
;
Low, S.Y.M.
2008
Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning
Lim, E.A.C.
;
Ang, S.H.
1996
Increasing Brand Name Recall in Print Advertising among Asian Consumers
Leong, S.M.
;
Ang, S.H.
;
Tham, L.L.
2003
Interference of picture and brand name in a multiple linkage ad context
Lee, Y.H.
;
Ang, S.H.
2000
Out of the mouths of babes: Business ethics and youths in Asia
Ang, S.H.
;
Leong, S.M.
2009
Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response
Lim, E.A.C.
;
Ang, S.H.
;
Lee, Y.H.
;
Leong, S.M.
2001
Spot the difference: Consumer responses towards counterfeits
Ang, S.H.
;
Cheng, P.S.
;
Lim, E.A.C.
;
Tambyah, S.K.
2007
The ad creativity cube: conceptualization and initial validation
Ang, S.H.
;
Lee, Y.H.
;
Leong, S.M.
2000
The effects of personal value similarity on business negotiations
Ang, S.H.
;
Leong, S.M.
;
Teo, G.P.S.
1996
The effects of picture-word consistency, processing motivation and repetition on advertisement recall
Ang, S.H.
;
Leong, S.M.
;
Lock, K.L.
1996
The evaluation of time-dependent attributes
Ang, S.H.
;
Gorn, G.J.
;
Weinberg, C.B.
2006
The influence of metaphors and product type on brand personality perceptions and attitudes
Ang, S.H.
;
Lim, E.A.C.
2000
The influence of physical, beneficial and image properties on responses to parallel imports
Ang, S.H.
2000
The power of money: A cross-cultural analysis of business-related beliefs
Ang, S.H.
2008
Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences
Leong, S.M.
;
Cote, J.A.
;
Ang, S.H.
;
Tan, S.J.
;
Jung, K.
;
Kau, A.K.
;
Pornpitakpan, C.