Browsing by Author WIRTZ,JOCHEN

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Issue DateTitleAuthor(s)
Nov-1999Growth of the service sector in AsiaWirtz, Jochen 
Dec-1996Halo in consumer satisfaction : an experimental study of the presence, magnitude and impact of haloWirtz, Jochen ; Kwok, David Peng Kwan
2003Halo in customer satisfaction measures: The role of purpose of rating, number of attributes and customer involvementWirtz, J. 
Jul-2002Halo in satisfaction measures : the role of purpose of rating, number of attributes, and customer involvementWirtz, Jochen 
2007How effective are loyalty reward programs in driving share of wallet?Wirtz, J. ; Mattila, A.S.; Lwin, M.O.
Apr-2000Institutionalising customer-driven learning through fully integrated customer feedback systemsWirtz, Jochen ; Tomlin, Monica
Jan-1999International marketing via the Internet : an explicatory model for international transaction-offers in the NetWirtz, Jochen ; Lwin, May O. ; Wissmeier, Urban Kilian
1999Introducing uncertain performance expectations in satisfaction models for servicesWirtz, J. ; Bateson, J.E.G.
2005Kung-fu service development at Singapore AirlinesHeracleous, L.; Wirtz, J. ; Johnston, R.
Jun-2013Managing brands and customer engagement in online brand communitiesWirtz, J. ; Ambtman, A.D.; Bloemer, J.; Horváth, C.; Ramaseshan, B.; van de Klundert, J.; Canli, Z.G.; Kandampully, J.
2008Managing human resources for service excellence and cost effectiveness at Singapore AirlinesWirtz, J. ; Heracleous, L.; Pangarkar, N. 
25-Jan-2017Managing Service Employees: Literature Review, Expert Opinions, and Research DirectionsJochen Wirtz ; Christina Jerger
1995Marketing in Singapore : macro trends and their implications for marketing managementWirtz, Jochen 
Dec-1996Marketing in Singapore : macro trends and their implications for marketing management - 1996 update and extensionWirtz, Jochen 
Sep-1999Marketing in Singapore : macro trends and their implications for marketing management - 1999 update & extensionWirtz, Jochen ; Lee, Meng Chung
Mar-2003Marketing in Singapore : macro trends and their implications for marketing management - 2003 update and extensionWirtz, Jochen ; Chung, Cindy M. Y.
Dec-2001Marketing in Singapore : Macro trends and their implications for marketing management for 2002 and the years beyondWirtz, Jochen ; Chung, Cindy M. Y.
Nov-1995Marketing in Singapore : macro trends and their implications for marketing management-1995 update and extensionWirtz, Jochen 
1995Marketing in Singapore: An analysis off macro trendsWirtz, J. 
2013Message from program co-chairsHwang, S.-Y.; Sung, T.-J.; Wirtz, J.