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TAN SOO JIUAN
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Showing results 12 to 31 of 41
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Issue Date
Title
Author(s)
2002
Can consumers' scepticism be mitigated by claim objectivity and claim extremity?
Soo, J.T.
Sep-1998
Country and entry mode strategies under bounded rationality : insights from the Shapley value concept
Lee, Khai Sheang
;
Tan Soo Jiuan
;
Narasimhan, Chakravarthi
Sep-1998
Dealing with resource disadvantage : generic strategies for SMEs
Lee, Khai Sheang
;
Lim, Guan Hua
;
Tan Soo Jiuan
1999
Dealing with Resource Disadvantage: Generic Strategies for SMEs
Lee, K.S.
;
Lim, G.H.
;
Tan, S.J.
Oct-1998
Deterring aggressive reactions from bigger firms : use of strategic moves by SMEs
Tan, Soo Jiuan
;
Lee, Khai Sheang
;
Lim, Guan Hua
2003
E-retailing versus physical retailing. A theoretical model and empirical test of consumer choice
Lee, K.S.
;
Tan, S.J.
Oct-1999
Family businesses : the succession dilemma
Lee, Khai Sheang
;
Lim, Guan Hua
;
Tan Soo Jiuan
2011
Generalized Trust and Trust in Institutions in Confucian Asia
Tan, S.J.
;
Tambyah, S.K.
Sep-1998
Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples
Lim, Guan Hua
;
Lee, Khai Sheang
;
Tan, Soo Jiuan
2001
Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence
Lim, G.H.
;
Lee, K.S.
;
Tan, S.J.
2000
It's only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements
Leong, S.M.
;
Tan, S.J.
;
Lim, W.K.
Oct-1998
Limitations of conventional strategy frameworks when applied to SMEs : lessons from a case study
Lee, Khai Sheang
;
Lim, Guan Hua
;
Tan Soo Jiuan
Sep-1998
Market penetration strategies for entrepreneurs - theory and Asian SMEs experiences
Lee, Khai Sheang
;
Tan Soo Jiuan
;
Lim, Guan Hua
2010
Outsourcing suppliers as downstream competitors: Biting the hand that feeds
Lim, W.S.
;
Tan, S.J.
Sep-1998
Overcoming the hybrid brand woes of bi-national products
Tan, Soo Jiuan
;
Lee, Khai Sheang
;
Lim, Guan Hua
2008
Revenue implication of auction value in k-price sealed-bid auctions: An experimental study
Lim, W.S.
;
Lee-Partridge, J.E.
;
Tan, S.J.
Oct-1998
SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING
LIM GUAN HUA
;
TAN SOO JIUAN
;
LEE KHAI SHEANG
Oct-1998
SMEs market entry strategy : substitution instead of niching
Lim, Guan Hua
;
Tan, Soo Jiuan
;
Lee, Khai Sheang
Oct-1998
Strategic alliance as an entry strategy into markets dominated by major corporations
Lee, Khai Sheang
;
Lim, Guan Hua
;
Tan Soo Jiuan
Sep-1998
Strategic management of parallel imports
Lee, Khai S.
;
Lim, Guan H.
;
Tan, Soo J.