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TAN SOO JIUAN
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Showing results 21 to 40 of 41
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Issue Date
Title
Author(s)
2001
Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidence
Lim, G.H.
;
Lee, K.S.
;
Tan, S.J.
2000
It's only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisements
Leong, S.M.
;
Tan, S.J.
;
Lim, W.K.
Oct-1998
Limitations of conventional strategy frameworks when applied to SMEs : lessons from a case study
Lee, Khai Sheang
;
Lim, Guan Hua
;
Tan Soo Jiuan
Sep-1998
Market penetration strategies for entrepreneurs - theory and Asian SMEs experiences
Lee, Khai Sheang
;
Tan Soo Jiuan
;
Lim, Guan Hua
2010
Outsourcing suppliers as downstream competitors: Biting the hand that feeds
Lim, W.S.
;
Tan, S.J.
Sep-1998
Overcoming the hybrid brand woes of bi-national products
Tan, Soo Jiuan
;
Lee, Khai Sheang
;
Lim, Guan Hua
2008
Revenue implication of auction value in k-price sealed-bid auctions: An experimental study
Lim, W.S.
;
Lee-Partridge, J.E.
;
Tan, S.J.
Oct-1998
SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING
LIM GUAN HUA
;
TAN SOO JIUAN
;
LEE KHAI SHEANG
Oct-1998
SMEs market entry strategy : substitution instead of niching
Lim, Guan Hua
;
Tan, Soo Jiuan
;
Lee, Khai Sheang
Oct-1998
Strategic alliance as an entry strategy into markets dominated by major corporations
Lee, Khai Sheang
;
Lim, Guan Hua
;
Tan Soo Jiuan
Sep-1998
Strategic management of parallel imports
Lee, Khai S.
;
Lim, Guan H.
;
Tan, Soo J.
1997
Strategic responses to parallel importing
Tan, S.J.
;
Lim, G.H.
;
Lee, K.S.
1999
Strategies for reducing consumers' risk aversion in internet shopping
Tan, S.J.
2011
Subjective wellbeing in ASEAN: A cross-country study
Siok Kuan, T.
;
Jiuan, T.S.
Sep-1998
Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEs
Tan, Soo Jiuan
;
Lee, Khai Sheang
;
Lim, Guan Hua
2000
The influence of materialistic inclination on values, life satisfaction and aspirations: An empirical analysis
Keng, K.A.
;
Jung, K.
;
Jiuan, T.S.
;
Wirtz, J.
2006
The influence of value orientations and demographics on quality-of-life perceptions: Evidence from a national survey of Singaporeans
Tan, S.J.
;
Tambyah, S.K.
;
Kau, A.K.
2009
The quality of life in Singapore
Tambyah, S.K.
;
Tan, S.J.
;
Kau, A.K.
2008
Understanding consumer animosity in an international crisis: Nature, antecedents, and consequences
Leong, S.M.
;
Cote, J.A.
;
Ang, S.H.
;
Tan, S.J.
;
Jung, K.
;
Kau, A.K.
;
Pornpitakpan, C.
2009
Using brand equity to counter outsourcing opportunism: A game theoretic approach
Lim, W.S.
;
Tan, S.-J.