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Browsing by Author TAN SOO JIUAN

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Issue DateTitleAuthor(s)
2001Gray marketing as an alternative market penetration strategy for entrepreneurs: Conceptual model and case evidenceLim, G.H. ; Lee, K.S. ; Tan, S.J. 
2000It's only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisementsLeong, S.M. ; Tan, S.J. ; Lim, W.K.
Oct-1998Limitations of conventional strategy frameworks when applied to SMEs : lessons from a case studyLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
Sep-1998Market penetration strategies for entrepreneurs - theory and Asian SMEs experiencesLee, Khai Sheang ; Tan Soo Jiuan ; Lim, Guan Hua 
2010Outsourcing suppliers as downstream competitors: Biting the hand that feedsLim, W.S. ; Tan, S.J. 
Sep-1998Overcoming the hybrid brand woes of bi-national productsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
2008Revenue implication of auction value in k-price sealed-bid auctions: An experimental studyLim, W.S. ; Lee-Partridge, J.E.; Tan, S.J. 
Oct-1998SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHINGLIM GUAN HUA ; TAN SOO JIUAN ; LEE KHAI SHEANG 
Oct-1998SMEs market entry strategy : substitution instead of nichingLim, Guan Hua ; Tan, Soo Jiuan ; Lee, Khai Sheang 
Oct-1998Strategic alliance as an entry strategy into markets dominated by major corporationsLee, Khai Sheang ; Lim, Guan Hua ; Tan Soo Jiuan 
Sep-1998Strategic management of parallel importsLee, Khai S. ; Lim, Guan H. ; Tan, Soo J. 
1997Strategic responses to parallel importingTan, S.J. ; Lim, G.H. ; Lee, K.S. 
1999Strategies for reducing consumers' risk aversion in internet shoppingTan, S.J. 
2011Subjective wellbeing in ASEAN: A cross-country studySiok Kuan, T. ; Jiuan, T.S. 
Sep-1998Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEsTan, Soo Jiuan ; Lee, Khai Sheang ; Lim, Guan Hua 
2000The influence of materialistic inclination on values, life satisfaction and aspirations: An empirical analysisKeng, K.A. ; Jung, K. ; Jiuan, T.S. ; Wirtz, J. 
2006The influence of value orientations and demographics on quality-of-life perceptions: Evidence from a national survey of SingaporeansTan, S.J. ; Tambyah, S.K. ; Kau, A.K. 
2009The quality of life in SingaporeTambyah, S.K. ; Tan, S.J. ; Kau, A.K. 
2008Understanding consumer animosity in an international crisis: Nature, antecedents, and consequencesLeong, S.M. ; Cote, J.A.; Ang, S.H. ; Tan, S.J. ; Jung, K.; Kau, A.K. ; Pornpitakpan, C.
2009Using brand equity to counter outsourcing opportunism: A game theoretic approachLim, W.S. ; Tan, S.-J. 
Showing results 21 to 40 of 41 < previous   next >