Browsing by Author DOREEN KUM

Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
Jun-1999Determinants of effective membership marketing : towards a research agendaKum, Doreen ; Wirtz, Jochen 
Nov-2003Determinants of unethical and opportunistic behavior of consumersKum, Doreen ; Wirtz, Jochen