Browsing by Author LEONG SIEW MENG

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Issue DateTitleAuthor(s)
2002A typology of animosity and its cross-national validationJung, K. ; Ang, S.H. ; Leong, S.M. ; Tan, S.J. ; Pornpitakpan, C. ; Kau, A.K. 
2004Animosity towards economic giants: What the little guys thinkAng, S.H. ; Jung, K.; Kau, A.K. ; Leong, S.M. ; Pornpitakpan, C.; Tan, S.J. 
1992Assessing the influence of marketing research on the social science literatureCote, J.A.; Leong, S.M. ; Cote, J.
2012Brand personality inference: The moderating role of product meaningKum, D.; Bergkvist, L.; Lee, Y.H. ; Leong, S.M. 
2003Building strong brands in Asia: Selecting the visual components of image to maximize brand strengthHenderson, P.W.; Cote, J.A.; Leong, S.M. ; Schmitt, B.
1994Comparative advertising: Superiority despite interference?Ang, S.-H. ; Leong, S.-M. 
2009Cross-national logo evaluation analysis: An individual-level approachVan Der Lans, R.; Cote, J.A.; Cole, C.A.; Leong, S.M. ; Smidts, A.; Henderson, P.W.; Bluemelhuber, C.; Bottomley, P.A.; Doyle, J.R.; Fedorikhin, A.; Moorthy, J.; Ramaseshan, B.; Schmitt, B.H.
1999Effects of advertisement format on competitive interference in print advertisingLeong, S.M. ; Ang, S.H. ; Heng, F.
1997Effects of physical environment and locus of control on service evaluation: A replication and extensionLeong, S.M. ; Ang, S.H. ; Hui Lin Low, L.
1996Estimating the long-term effects of advertising on sales: A co-integration perspectiveLeong, S.M. ; Ouliaris, S. ; Franke, G.R.
1994Exploring the organizational commitment- Performance linkage in marketing: A study of life insurance salespeopleLeong, S.M. ; Randall, D.M.; Cote, J.A.
1996Increasing Brand Name Recall in Print Advertising among Asian ConsumersLeong, S.M. ; Ang, S.H. ; Tham, L.L.
2003Increasing replication for knowledge accumulation in strategy researchSingh, K. ; Ang, S.H.; Leong, S.M. 
2000It's only words: Idiom processing, language knowledge and consumer memory of Chinese print advertisementsLeong, S.M. ; Tan, S.J. ; Lim, W.K.
2002Managing risk in a four-digit number gameTeo, C.-P. ; Leong, S.M. 
2000Modernity and the Singaporean adolescentLeong, S.M. 
2001Predicting the principles of marketing strategy: Cross-border and expertise effectsLeong, S.M. 
2009Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad responseLim, E.A.C.; Ang, S.H. ; Lee, Y.H. ; Leong, S.M. 
2007The ad creativity cube: conceptualization and initial validationAng, S.H. ; Lee, Y.H. ; Leong, S.M. 
1996The effects of picture-word consistency, processing motivation and repetition on advertisement recallAng, S.H. ; Leong, S.M. ; Lock, K.L.