Browsing by Author GOH KHIM YONG

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Issue DateTitleAuthor(s)
2007An investigation of online group-buying institution and buyer behaviorTan, C.-H. ; Goh, K.-Y. ; Teo, H.-H. 
2006Buyout option & reserve price in online auctions: Should i bid or buy out?Tan, C.-H. ; Goh, K.-Y. ; Teo, H.-H. ; Sim, K.-S.
2012Consumer segmentation and the information rule of online reviews in horizontally differentiated product marketsWang, Q.; Goh, K.Y. 
2012Do pepsi drinkers talk about sleepwalker? The effects of self-presentation and conformity in competing word-of-mouthChen, Q.; Phan, T.Q.; Goh, K.Y. 
2010Engaging consumers with advergames: An experimental evaluation of interactivity, relevancy and expectancyPing, J.W.; Goh, K.Y. ; Teo, H.H. 
2009Evaluating longitudinal success of open source software projects: A social network perspectiveWu, J.; Goh, K.Y. 
2011Evaluating the impacts of auction bidding restrictions on consumer surplus and behaviors - An empirical study of penny auctionsZheng, H.; Goh, K.Y. ; Huang, K.-W. 
30-Jun-2015How big data and analytics reshape the wearable device market - the context of e-healthJing Wu; He Li; Zhangxi Lin; Khim-Yong Goh 
2011Investigating consumers' variety seeking behavior in the light of online reviews: An individual level panel analysisWang, Q.; Goh, K.Y. 
2007Investigating participation in online policy discussion forums over time: Does network structure matter?Phang, C.W. ; Chua, Z.; Kankanhalli, A. ; Goh, K.Y. 
2007Investigating success of open source software projects: Asocial network perspectiveWu, J.; Goh, K.Y. ; Tang, Q. 
2011Investigating value co-creation in innovation of IT-enabled services: An empirical study of mobile data servicesYe, H.; Kankanhalli, A. ; Goh, K.Y. ; Sun, J. 
2011Measuring the business value of online social media content for marketersLin, Z.; Goh, K.Y. 
2009Mobile advertising: An empirical study of advertising response and search behaviorGoh, K.Y. ; Chu, J. ; Soh, W.
2013Mobile App portfolio management and developers' performance: An empirical study of the Apple IOS platformLi, M.; Goh, K.Y. ; Cavusoglu, H.
2011Newspaper reports and consumer choice: Evidence from the do not call registryGoh, K.-Y. ; Hui, K.-L.; Png, I.P.L. 
2011R&D investment and firm performance in IT companies: An empirical investigation across IT industry sectorsLin, Z.; Ge, C.; Goh, K.Y. 
2011R&D investment and firm performance in IT companies: An empirical investigation across IT industry sectorsLin, Z.; Ge, C.; Goh, K.Y. 
2014Response to buyout options in internet auctionsTan, C.-H.; Goh, K.Y. ; Teo, H.-H. ; Yang, X.
Mar-2013Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated contentGoh, K.-Y. ; Heng, C.-S. ; Lin, Z.