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|Title:||Data mining application: Customer retention at the Port of Singapore Authority (PSA)|
|Citation:||Ng, KianSing,Liu, Huan,Kwah, HweeBong (1998-06). Data mining application: Customer retention at the Port of Singapore Authority (PSA). SIGMOD Record (ACM Special Interest Group on Management of Data) 27 (2) : 522-525. ScholarBank@NUS Repository.|
|Abstract:||`Customer retention' is an important real-world problem in many sales and services related industries today. This work illustrates how we can integrate the various techniques of data-mining, such as decision-tree induction, deviation analysis and multiple concept-level association rules to form an intuitive and novel approach to gauging customer's loyalty and predicting their likelihood of defection. Immediate action taken against these `early-warnings' is often the key to the eventual retention or loss of the customers involved.|
|Source Title:||SIGMOD Record (ACM Special Interest Group on Management of Data)|
|Appears in Collections:||Staff Publications|
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