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Title: A comparative modeling approach to a large decision support system
Authors: Poh, H.L. 
Issue Date: Sep-1992
Citation: Poh, H.L. (1992-09). A comparative modeling approach to a large decision support system. Knowledge and Policy 5 (3) : 50-66. ScholarBank@NUS Repository.
Abstract: A comparative modeling approach is proposed for a decision support framework enabling users to have access to different modeling techniques within a single system (depending on the problem and the resources available). Three modeling techniques were selected to illustrate a marketing strategic decision support system: analytic, heuristic, and data-driven. The preimplementation choice and the trade-offs of each technique are explained qualitatively. Subsequently, the unification of the three techniques is discussed, and the benefits and problems associated with the comparative modeling approach are evaluated. © 1993 Transaction Publishers.
Source Title: Knowledge and Policy
ISSN: 08971986
DOI: 10.1007/BF02692810
Appears in Collections:Staff Publications

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