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|Title:||New service development success factors: A managerial perspective|
|Keywords:||New service development|
|Source:||Jin, D.,Chai, K.H.,Tan, K.C. (2010). New service development success factors: A managerial perspective. IEEM2010 - IEEE International Conference on Industrial Engineering and Engineering Management : 2009-2013. ScholarBank@NUS Repository. https://doi.org/10.1109/IEEM.2010.5674653|
|Abstract:||Identifying key NSD success factors has long been a hot NSD research topic. However, NSD success factor studies are more descriptive than instructional. From a managerial perspective, we conclude that most NSD success factors identified so far actually relate to four management processes: NSD strategy management, NSD process management, NSD knowledge management, and customer involvement. ©2010 IEEE.|
|Source Title:||IEEM2010 - IEEE International Conference on Industrial Engineering and Engineering Management|
|Appears in Collections:||Staff Publications|
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