Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/72321
Title: Dynamical pricing for one-manufacturer and two- retailers supply chain model
Authors: Hung, H.-C. 
Calugcug, C.C.L.
Keywords: Dynamic pricing
Inventory rationing
Perishable product
Stackelberg game
Supply chain management
Issue Date: 2010
Source: Hung, H.-C.,Calugcug, C.C.L. (2010). Dynamical pricing for one-manufacturer and two- retailers supply chain model. International Conference on Applied Mathematics, Simulation, Modelling - Proceedings : 270-273. ScholarBank@NUS Repository.
Abstract: The benefits of dynamic pricing methods have long been known in industries, such as airlines, hotels, and electric utilities, where the capacity is fixed in the short-term and perishable. In recent years, there has been an increasing adoption of dynamic pricing policies in retail and other industries, where the sellers have the ability to store inventory. This paper looks intensively into the 3C (Computer, Communication, Consumer-electronics) products market, which is very dynamic due to technology innovation and short life cycle. Under this circumstance, it becomes crucial for retailers to decide on the correct inventory level to maintain. Meanwhile, the managers also face the problem of selling a given stock of items by the deadline. So we will also investigate the problem of dynamically pricing such items when demand is price sensitive. To tackle these problems, we build a mathematical model for a two layer supply chain which consists of one manufacturer and two retailers. We identify the optimal pricing strategies for each of the players in the system.
Source Title: International Conference on Applied Mathematics, Simulation, Modelling - Proceedings
URI: http://scholarbank.nus.edu.sg/handle/10635/72321
ISBN: 9789604742103
ISSN: 17924332
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

Page view(s)

24
checked on Jan 18, 2018

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.