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|Title:||A survey of new service development tools|
new service development
|Citation:||Jin, D.,Chai, K.-H.,Wu, C.-C.,Tan, K.-C. (2012). A survey of new service development tools. 2012 IEEE 6th International Conference on Management of Innovation and Technology, ICMIT 2012 : 725-732. ScholarBank@NUS Repository. https://doi.org/10.1109/ICMIT.2012.6225896|
|Abstract:||This study takes a holistic view on new service development (NSD) tools. A thorough literature review was conducted to identify the commonly used NSD tools, together with their purposes, strengths and weaknesses. We executed a large-scale survey among Singapore financial institutions to offer empirical evidences regarding NSD tools usage patterns, their impacts on NSD performance, and the contingencies on NSD innovativeness. The results showed that: (1) NSD tools are still underutilized in service firms; (2) NSD tools have positive influences on NSD performance; and (3) more tools are adopted when services are new to the firm and new to the customer. © 2012 IEEE.|
|Source Title:||2012 IEEE 6th International Conference on Management of Innovation and Technology, ICMIT 2012|
|Appears in Collections:||Staff Publications|
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