Please use this identifier to cite or link to this item: https://doi.org/10.1109/IEEM.2007.4419525
Title: Disruptive innovations and the greying market
Authors: Kohlbacher, F.
Hang, C.C. 
Keywords: Aging
Disruptive innovation
Gerontechnology
Greying market
Transgenerational design
Issue Date: 2007
Source: Kohlbacher, F., Hang, C.C. (2007). Disruptive innovations and the greying market. IEEM 2007: 2007 IEEE International Conference on Industrial Engineering and Engineering Management : 1915-1919. ScholarBank@NUS Repository. https://doi.org/10.1109/IEEM.2007.4419525
Abstract: The current shift in demographies - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and continuing growth of the so-called "greying market" or "silver market". Building on Christensen's disruptive innovation framework, this paper discusses how these innovations could be leveraged to benefit both businesses and customers in the greying market. It offers four important propositions in this context as well as essential issues for future research. © 2007 IEEE.
Source Title: IEEM 2007: 2007 IEEE International Conference on Industrial Engineering and Engineering Management
URI: http://scholarbank.nus.edu.sg/handle/10635/69983
ISBN: 1424415292
DOI: 10.1109/IEEM.2007.4419525
Appears in Collections:Staff Publications

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