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|Title:||Measuring web-based service quality|
|Citation:||Li, Y.N., Tan, K.C., Xie, M. (2002-08). Measuring web-based service quality. Total Quality Management 13 (5) : 685-700. ScholarBank@NUS Repository.|
|Abstract:||Since the birth of the internet, two-way communication via web-based exchanges has become increasingly popular in electronic transaction, publication, broadcasting, and other service applications. Based on an understanding of the attributes of the web-based service and its differences from traditional communication channels, this paper describes the development of a conceptual framework to measure the web-based service quality using the SERVQUAL model as a starting point. An online survey was conducted to collect web-based service quality information from an international customer's perspective. The results indicate a need to modify SERVQUAL to suit better the context of the web-based service. Several web-based service attributes and dimensions were identified. This information should be useful to web designers and service providers and in the management of web-based services.|
|Source Title:||Total Quality Management|
|Appears in Collections:||Staff Publications|
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