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|Title:||Forecasting of diesel and petrol sales an evaluation of various marketing strategies|
|Authors:||Ang, B.W. |
|Citation:||Ang, B.W.,Tan, K.C. (1990-04). Forecasting of diesel and petrol sales an evaluation of various marketing strategies. Energy Policy 18 (3) : 246-254. ScholarBank@NUS Repository.|
|Abstract:||A statistical analysis is carried out on how diesel and petrol sales to road vehicles are affected by several non-price marketing strategies in Singapore. These strategies are giving away free gifts, launching of a lucky draw, and product differentiation by introducing products with additives. The analysis is based on the monthly sales data over a four-year period for a subsidiary of a major international oil company. The results show the effectiveness of these marketing strategies in the highly competitive Singapore retail market. © 1990.|
|Source Title:||Energy Policy|
|Appears in Collections:||Staff Publications|
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