Please use this identifier to cite or link to this item:
|Title:||A TRIZ-based method for new service design|
|Authors:||Chai, K.-H. |
|Keywords:||New service development|
|Source:||Chai, K.-H., Zhang, J., Tan, K.-C. (2005-08). A TRIZ-based method for new service design. Journal of Service Research 8 (1) : 48-66. ScholarBank@NUS Repository. https://doi.org/10.1177/1094670505276683|
|Abstract:||This article demonstrates the viability of applying the theory of inventive problem solving (TRIZ) to services by proposing a new approach to new service design. Traditionally, the effectiveness of new service design is unpredictable as service design relies largely on inspiration and the past experiences of service designers. By integrating TRIZ problem-solving tools and its knowledge base, the authors propose a new TRIZ-based approach to address this weakness in service design. Through two case studies, the proposed model is verified. This demonstrates the relevance of TRIZ to service design. It is hoped that this article will raise awareness among service researchers so that more studies in this direction are conducted. © 2005 Sage Publications.|
|Source Title:||Journal of Service Research|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Dec 14, 2017
WEB OF SCIENCETM
checked on Nov 20, 2017
checked on Dec 17, 2017
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.