Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/61515
Title: The needs and benefits of applying textual data mining within the product development process
Authors: Menon, R. 
Tong, L.H. 
Sathiyakeerthi, S.
Brombacher, A. 
Leong, C.
Keywords: Call center
Data mining
Product development process
Service center
Textual databases
Issue Date: Feb-2004
Source: Menon, R.,Tong, L.H.,Sathiyakeerthi, S.,Brombacher, A.,Leong, C. (2004-02). The needs and benefits of applying textual data mining within the product development process. Quality and Reliability Engineering International 20 (1) : 1-15. ScholarBank@NUS Repository.
Abstract: As a result of the growing competition in recent years, new trends as increased product complexity, changing customer requirements and shortening development time have emerged within the product development process (PDP). These trends have added more challenges to the already-difficult task of quality and reliability prediction and improvement. They have given rise to an increase in the number of unexpected events in the PDP. Traditional tools are only partially adequate to cover these unexpected events. As such, new tools are being sought to complement traditional ones. This paper investigate the use of one such tool, textual data mining for the purpose of quality and reliability improvement. The motivation for this paper stems from the need to handle 'loosely structured textual data' within the product development process. Thus far, most of the studies on data mining within the PDP have focused on numerical databases. In this paper, the need for the study of textual databases is established. Possible areas within a generic PDP for consumer and professional products, where textual data mining could be employed are highlighted. In addition, successful implementations of textual data mining within two large multinational companies are presented. Copyright © 2003 John Wiley & Sons, Ltd.
Source Title: Quality and Reliability Engineering International
URI: http://scholarbank.nus.edu.sg/handle/10635/61515
ISSN: 07488017
Appears in Collections:Staff Publications

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