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https://scholarbank.nus.edu.sg/handle/10635/53637
DC Field | Value | |
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dc.title | THE SWITCHING BEHAVIOR OF AIRLINE PASSENGERS: THE CASE OF AIRASIA AND MALAYSIA AIRLINES | |
dc.contributor.author | ONG WOOI LENG | |
dc.date.accessioned | 2014-05-31T18:00:45Z | |
dc.date.available | 2014-05-31T18:00:45Z | |
dc.date.issued | 2014-01-24 | |
dc.identifier.citation | ONG WOOI LENG (2014-01-24). THE SWITCHING BEHAVIOR OF AIRLINE PASSENGERS: THE CASE OF AIRASIA AND MALAYSIA AIRLINES. ScholarBank@NUS Repository. | |
dc.identifier.uri | http://scholarbank.nus.edu.sg/handle/10635/53637 | |
dc.description.abstract | This study examines how sensitive passengers are to fare differences between AirAsia (AA) and Malaysia Airlines (MAS) using an interval regression model. Consider a consumer who is currently a passenger on airline X as opposed to airline Y. As airline Y reduces its price, it will become more attractive to the consumer, and at some price, she will switch to airline Y. I denote the price at which she switches as the reservation price, and using questions that I developed, and data that I collected, I estimate the determinants of the reservation price for AA passengers considering a move to MAS and vice-versa. In particular, I let the reservation price depend on socio-economic characteristics and airline attributes. I find that my sample design works quite well for the AA passengers, and that I can precisely estimate their reservation price equation. However, my survey design for the MAS passengers does not elicit sufficient information to precisely estimate their reservation price equation. | |
dc.language.iso | en | |
dc.subject | airline, reservation price, swtching behavior | |
dc.type | Thesis | |
dc.contributor.department | ECONOMICS | |
dc.contributor.supervisor | PAN YUNFEN, JESSICA | |
dc.contributor.supervisor | HAM, JOHN CHRISTOPHER | |
dc.description.degree | Master's | |
dc.description.degreeconferred | MASTER OF SOCIAL SCIENCES | |
dc.identifier.isiut | NOT_IN_WOS | |
Appears in Collections: | Master's Theses (Open) |
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OngWL.pdf | 779.1 kB | Adobe PDF | OPEN | None | View/Download |
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