Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.chb.2012.05.006
Title: Explicating multitasking with computers: Gratifications and situations
Authors: Zhang, W. 
Zhang, L. 
Keywords: Computer-mediated communication
Gratification
Multitasking
Situated action
Situation
Uses and gratifications
Issue Date: Sep-2012
Source: Zhang, W., Zhang, L. (2012-09). Explicating multitasking with computers: Gratifications and situations. Computers in Human Behavior 28 (5) : 1883-1891. ScholarBank@NUS Repository. https://doi.org/10.1016/j.chb.2012.05.006
Abstract: This study tries to test the theory of uses and gratifications and the theory of situated action as explanations of multitasking in computer-mediated communication. Based on the data collected from an online survey (N = 234), we find that as hypothesized, different gratifications and situations are connected to different types of multitasking in different ways. In particular, multimedia and work-related multitasking are primarily driven by instrumental gratifications whereas affective gratifications contribute to multimedia and interaction type of multitasking. Situational factors have less powerful influence compared to gratifications. However, there are clear differences that discern types of computer multitasking along the situational dimension. © 2012 Elsevier Ltd. All rights reserved.
Source Title: Computers in Human Behavior
URI: http://scholarbank.nus.edu.sg/handle/10635/52073
ISSN: 07475632
DOI: 10.1016/j.chb.2012.05.006
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