Please use this identifier to cite or link to this item: https://doi.org/10.1145/2414536.2414576
Title: Being immersed: Avatar similarity and self-awareness
Authors: Hooi, R.
Cho, H. 
Keywords: avatar
immersion
self-awareness
similarity
Issue Date: 2012
Source: Hooi, R.,Cho, H. (2012). Being immersed: Avatar similarity and self-awareness. Proceedings of the 24th Australian Computer-Human Interaction Conference, OzCHI 2012 : 232-240. ScholarBank@NUS Repository. https://doi.org/10.1145/2414536.2414576
Abstract: Online games and virtual worlds provide hours of entertainment for users and billions in revenue for game companies. It is therefore significant to investigate the factors that affect immersion so that virtual environments can be tailored to provide an immersive experience. This study explored mechanisms underlying the relationship between avatar similarity and immersion. Specifically, we examined the effects of avatar appearance similarity, homophily and private self-awareness on immersion. Data from 196 users of Second Life were collected through a web-based survey. The results revealed an important role of self-awareness in mediating the effect of avatar similarity on immersion. More specifically, appearance similarity was found to affect homophily, which heightened self-awareness. Self-awareness, in turn, influenced immersion. Implications for research and practical applications are discussed. © 2012 ACM.
Source Title: Proceedings of the 24th Australian Computer-Human Interaction Conference, OzCHI 2012
URI: http://scholarbank.nus.edu.sg/handle/10635/52057
ISBN: 9781450314381
DOI: 10.1145/2414536.2414576
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

Page view(s)

68
checked on Dec 16, 2017

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.