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|Title:||Conceptualizing ethical knowledge and knowledge transfer in public relations|
|Citation:||Lee, S.T. (2011-03). Conceptualizing ethical knowledge and knowledge transfer in public relations. Public Relations Review 37 (1) : 96-98. ScholarBank@NUS Repository. https://doi.org/10.1016/j.pubrev.2010.11.003|
|Abstract:||In a survey with 350 public relation practitioners, this study examined practitioners' conceptualizations of ethical knowledge and ethical training through a knowledge management framework. The findings show that practitioners characterized ethical knowledge as a form of tacit knowledge that is personal in nature. However, ethical knowledge in public relations is tacit only to the extent that it is a personal body of knowledge grounded in individual actions and experiences. As a professional construct, ethical knowledge in public relations is explicit in that it is a tangible form of knowledge that could be communicated and shared in the workplace. © 2010 Elsevier Inc.|
|Source Title:||Public Relations Review|
|Appears in Collections:||Staff Publications|
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