Please use this identifier to cite or link to this item: https://doi.org/10.1016/j.pubrev.2010.11.003
Title: Conceptualizing ethical knowledge and knowledge transfer in public relations
Authors: Lee, S.T. 
Keywords: Ethics
Explicit knowledge
Knowledge management
PRSA
Survey
Tacit knowledge
Issue Date: Mar-2011
Source: Lee, S.T. (2011-03). Conceptualizing ethical knowledge and knowledge transfer in public relations. Public Relations Review 37 (1) : 96-98. ScholarBank@NUS Repository. https://doi.org/10.1016/j.pubrev.2010.11.003
Abstract: In a survey with 350 public relation practitioners, this study examined practitioners' conceptualizations of ethical knowledge and ethical training through a knowledge management framework. The findings show that practitioners characterized ethical knowledge as a form of tacit knowledge that is personal in nature. However, ethical knowledge in public relations is tacit only to the extent that it is a personal body of knowledge grounded in individual actions and experiences. As a professional construct, ethical knowledge in public relations is explicit in that it is a tangible form of knowledge that could be communicated and shared in the workplace. © 2010 Elsevier Inc.
Source Title: Public Relations Review
URI: http://scholarbank.nus.edu.sg/handle/10635/52047
ISSN: 03638111
DOI: 10.1016/j.pubrev.2010.11.003
Appears in Collections:Staff Publications

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