Please use this identifier to cite or link to this item: https://doi.org/10.1111/j.1460-2466.2010.01532.x
Title: Theoretical Intersections Among Social Influences, Beliefs, and Intentions in the Context of 3G Mobile Services in Singapore: Decomposing Perceived Critical Mass and Subjective Norms
Authors: Cho, H. 
Issue Date: Apr-2011
Source: Cho, H. (2011-04). Theoretical Intersections Among Social Influences, Beliefs, and Intentions in the Context of 3G Mobile Services in Singapore: Decomposing Perceived Critical Mass and Subjective Norms. Journal of Communication 61 (2) : 283-306. ScholarBank@NUS Repository. https://doi.org/10.1111/j.1460-2466.2010.01532.x
Abstract: This study examined the distinctiveness of two primary factors of social influence (perceived critical mass [PCM] and subjective norms [SN]) and their theoretical relationships with beliefs and behavioral intentions (BI) in the context of 3rd generation (3G) mobile services in Singapore. The findings revealed that both social influence (PCM in particular) and cognitive instrumental processes (perceived usefulness [PU] and perceived ease of use) significantly influenced BI. Exploratory and confirmatory factor analysis demonstrated the importance of distinguishing between PCM and SN. PCM strongly influenced BI both directly and indirectly by changing the utility (i.e., externalities) and the normative beliefs surrounding the new technology (i.e., descriptive norms). SN, however, influenced BI indirectly through PCM and PU. © 2011 International Communication Association.
Source Title: Journal of Communication
URI: http://scholarbank.nus.edu.sg/handle/10635/52046
ISSN: 00219916
DOI: 10.1111/j.1460-2466.2010.01532.x
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

SCOPUSTM   
Citations

19
checked on Dec 14, 2017

WEB OF SCIENCETM
Citations

12
checked on Nov 18, 2017

Page view(s)

63
checked on Dec 17, 2017

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.