Please use this identifier to cite or link to this item:
|Title:||Understanding Truth in Health Communication|
|Source:||Lee, S.T. (2011-10). Understanding Truth in Health Communication. Journal of Mass Media Ethics: Exploring Questions of Media Morality 26 (4) : 263-282. ScholarBank@NUS Repository. https://doi.org/10.1080/08900523.2011.581972|
|Abstract:||This study examines truthfulness through eight dimensions to explicate truth in health communication and explores the relationships between message truthfulness and message attributes and audience characteristics. A content analysis of 974 television antismoking ads from the Centers for Disease Control (CDC) reveals a high degree of truthfulness. Message truthfulness is related to thematic frames, emotion appeals, source, age, social role and smoking status, and positive framing of consequences. Ads targeted at teens/youth and smokers tend to have lower message truthfulness than ads targeting older age groups and non-smokers. Ads with humor and fear appeals are found to be less truthful. © 2011 Taylor and Francis Group, LLC.|
|Source Title:||Journal of Mass Media Ethics: Exploring Questions of Media Morality|
|Appears in Collections:||Staff Publications|
Show full item record
Files in This Item:
There are no files associated with this item.
checked on Feb 27, 2018
WEB OF SCIENCETM
checked on Feb 14, 2018
checked on Mar 12, 2018
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.