Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/48370
Title: Online multimedia advertising
Authors: YADATI NARASIMHA KARTHIK
Keywords: Affect, Online video, Video advertising, companion advertising, personalized advertising, eye-tracking
Issue Date: 13-Aug-2013
Source: YADATI NARASIMHA KARTHIK (2013-08-13). Online multimedia advertising. ScholarBank@NUS Repository.
Abstract: Past few years has seen a tremendous explosion in the availability of video data on the internet. A major reason for such an explosion is the rise of community video sharing websites like YouTube and the growing popularity of various social networks like Facebook. With the rise of such sources of video content, the number of users participating in such forums in different capacities as audience and content creators has also increased. Presence of a large number of people in such forums (for example, more than one billion users visit YouTube each month) provides a lucrative opportunity for advertisers in order to market their product/service. This thesis concentrates on providing a wholesome framework for computational video advertising.
URI: http://scholarbank.nus.edu.sg/handle/10635/48370
Appears in Collections:Master's Theses (Open)

Show full item record
Files in This Item:
File Description SizeFormatAccess SettingsVersion 
YadatiNK.pdf7.57 MBAdobe PDF

OPEN

NoneView/Download

Page view(s)

208
checked on Dec 11, 2017

Download(s)

442
checked on Dec 11, 2017

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.