Please use this identifier to cite or link to this item: http://scholarbank.nus.edu.sg/handle/10635/46525
Title: Profit maximization in hotel planning
Authors: Mathur, Krishan 
McGeorge, W.D.
Issue Date: 1989
Source: Mathur, Krishan,McGeorge, W.D. (1989). Profit maximization in hotel planning. AACE International. Transactions of the Annual Meeting : M.5.1-M.5.6. ScholarBank@NUS Repository.
Abstract: This paper suggests the use of operations research (OK) techniques such as linear programming (LP) as a useful adjunct to the conventional approach of profit maximization. LP allows a decision maker to consider a complex set of conditions in a systematic and structured manner. A given set of constraints, variables and objective function will always produce a result which is the product of the user's assumptions and not the product of the linear programming technique. As far as decision making is concerned, LP is a means of organising thought, not avoiding it. Given the complexity of decisions confronting the hotel planner, LP should prove to be a useful tool.
Source Title: AACE International. Transactions of the Annual Meeting
URI: http://scholarbank.nus.edu.sg/handle/10635/46525
ISSN: 00657158
Appears in Collections:Staff Publications

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