Please use this identifier to cite or link to this item: https://doi.org/10.1016/S0969-6989(01)00039-X
Title: Consumer's perception of store image of joint venture shopping centres: First-tier versus second-tier cities in China
Authors: Wong, G.K.M. 
Yu, L.
Keywords: Cities in China
Consumer perception
Shopping centres
Issue Date: 2003
Source: Wong, G.K.M.,Yu, L. (2003). Consumer's perception of store image of joint venture shopping centres: First-tier versus second-tier cities in China. Journal of Retailing and Consumer Services 10 (2) : 61-70. ScholarBank@NUS Repository. https://doi.org/10.1016/S0969-6989(01)00039-X
Abstract: Studies on consumer behaviour and the modelling of attributes representing store image of shopping centres in the context of a developed country have been the focus of many researchers. In contrast, although China has the largest consumer market in the world, the consumer behaviour and consumption psychology of this enormous market remain relatively unknown due to a previously "close-door" policy as well as a high degree of government intervention within the retail sector. This paper discusses the unique nature and development of the retail industry in China, and formulates a model to represent the store image of joint venture shopping centres, which are the only approved form of direct foreign investment into China's retail sector. Research on store image of shopping centres in the west as well as in China has been applied in the formulation of the model, which consists of 21 attributes. The relative importance of these 21 shopping centre image attributes is subsequently analysed between consumers in a first-tier and a second-tier city in China. By being the first of its kind to reflect on China's retail market and its joint venture shopping centres, and to compare the consumer behaviour within different levels of cities in China, this paper provides both researchers and retailers with a better insight and understanding into the psychology of Chinese consumers, and the retailing business in China. © 2002 Elsevier Science Ltd. All rights reserved.
Source Title: Journal of Retailing and Consumer Services
URI: http://scholarbank.nus.edu.sg/handle/10635/46104
ISSN: 09696989
DOI: 10.1016/S0969-6989(01)00039-X
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

SCOPUSTM   
Citations

30
checked on Dec 12, 2017

Page view(s)

87
checked on Dec 15, 2017

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.