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Title: E-commerce in China: Changing business as we know it
Authors: Haley, G.T. 
Keywords: China
Emerging markets
Issue Date: 2002
Source: Haley, G.T. (2002). E-commerce in China: Changing business as we know it. Industrial Marketing Management 31 (2) : 119-124. ScholarBank@NUS Repository.
Abstract: In discussing the future of e-commerce, many experts have assumed that e-commerce in emerging markets will evolve along the same lines as it has in the US, North America, and to a great extent, in Western Europe. This assumption fails to take into account the differences that exist between the economic infrastructures of emerging markets and those of the developed markets of the West. This article considers how China's economic infrastructure, which like the infrastructures of most emerging markets is much less highly developed than the industrial West's, will influence the development of e-commerce in China. By implication, the route of e-commerce development in China may be a more likely route of development for other emerging markets to follow. © 2001 Elsevier Science Inc. All rights reserved.
Source Title: Industrial Marketing Management
ISSN: 00198501
DOI: 10.1016/S0019-8501(01)00183-3
Appears in Collections:Staff Publications

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