Please use this identifier to cite or link to this item:
https://scholarbank.nus.edu.sg/handle/10635/45103
DC Field | Value | |
---|---|---|
dc.title | Net present value techniques and their effects on new product research | |
dc.contributor.author | Haley, G.T. | |
dc.contributor.author | Goldberg, S.M. | |
dc.date.accessioned | 2013-10-10T05:29:07Z | |
dc.date.available | 2013-10-10T05:29:07Z | |
dc.date.issued | 1995 | |
dc.identifier.citation | Haley, G.T.,Goldberg, S.M. (1995). Net present value techniques and their effects on new product research. Industrial Marketing Management 24 (3) : 177-190. ScholarBank@NUS Repository. | |
dc.identifier.issn | 00198501 | |
dc.identifier.uri | http://scholarbank.nus.edu.sg/handle/10635/45103 | |
dc.description.abstract | This article presents an exploratory analysis of the effects of emphasizing net present value techniques and short-term returns in the analysis and selection of new product research projects. A large body of literature exists in economics indicating that such emphases hinder successful innovation, yet the authors usually argue from anecdotal and case-generated data. We present empirical results that lend support to the aforementioned criticisms of net present value techniques and the short-term biases that they reflect. © 1995. | |
dc.source | Scopus | |
dc.type | Article | |
dc.contributor.department | MARKETING | |
dc.description.sourcetitle | Industrial Marketing Management | |
dc.description.volume | 24 | |
dc.description.issue | 3 | |
dc.description.page | 177-190 | |
dc.description.coden | IMMAD | |
dc.identifier.isiut | NOT_IN_WOS | |
Appears in Collections: | Staff Publications |
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