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|Title:||Building brands in the fashion industry|
|Citation:||Crippen, K. (1996). Building brands in the fashion industry. Pakistan Textile Journal 45 (3) : 50-57. ScholarBank@NUS Repository.|
|Abstract:||The importance of branded goods in the Asia-Pacific region and ways to build brand-awareness in the fashion market are discussed. The need to understand the market and the disposable income of potential purchasers is emphasized. Successful Asian brands are discussed. Specific recommendations on building new brands in Asia are included.|
|Source Title:||Pakistan Textile Journal|
|Appears in Collections:||Staff Publications|
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