Please use this identifier to cite or link to this item: https://doi.org/10.1111/j.1467-8616.2010.00644.x
Title: Segmenting when it matters
Authors: Birnik, A. 
Moat, R.
Issue Date: 2010
Source: Birnik, A.,Moat, R. (2010). Segmenting when it matters. Business Strategy Review 21 (1) : 46-49. ScholarBank@NUS Repository. https://doi.org/10.1111/j.1467-8616.2010.00644.x
Abstract: Andreas Birnik and Richard Moat argue that business complexity is directly linked to the degree of segmentation implemented by a company. They propose an approach to map business activities at the segment level to make sure that complexity is only introduced when it really matters to customers. © 2010 The Author Journal compilation © 2010 London Business School.
Source Title: Business Strategy Review
URI: http://scholarbank.nus.edu.sg/handle/10635/44760
ISSN: 09556419
DOI: 10.1111/j.1467-8616.2010.00644.x
Appears in Collections:Staff Publications

Show full item record
Files in This Item:
There are no files associated with this item.

Page view(s)

77
checked on Dec 15, 2017

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.