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|Title:||Segmenting when it matters|
|Authors:||Birnik, A. |
|Source:||Birnik, A.,Moat, R. (2010). Segmenting when it matters. Business Strategy Review 21 (1) : 46-49. ScholarBank@NUS Repository. https://doi.org/10.1111/j.1467-8616.2010.00644.x|
|Abstract:||Andreas Birnik and Richard Moat argue that business complexity is directly linked to the degree of segmentation implemented by a company. They propose an approach to map business activities at the segment level to make sure that complexity is only introduced when it really matters to customers. © 2010 The Author Journal compilation © 2010 London Business School.|
|Source Title:||Business Strategy Review|
|Appears in Collections:||Staff Publications|
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