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Please use this identifier to cite or link to this item: https://doi.org/10.2501/S0265048710201270
DC FieldValue
dc.titleSlogans: US and EU legal protection for slogans that identify and promote the brand
dc.contributor.authorPetty, R.D.
dc.contributor.authorLeong, S.H.
dc.contributor.authorLwin, M.O.
dc.date.accessioned2013-10-10T01:53:57Z
dc.date.available2013-10-10T01:53:57Z
dc.date.issued2010
dc.identifier.citationPetty, R.D., Leong, S.H., Lwin, M.O. (2010). Slogans: US and EU legal protection for slogans that identify and promote the brand. International Journal of Advertising 29 (3) : 473-500. ScholarBank@NUS Repository. https://doi.org/10.2501/S0265048710201270
dc.identifier.issn02650487
dc.identifier.urihttp://scholarbank.nus.edu.sg/handle/10635/44744
dc.description.urihttp://libproxy1.nus.edu.sg/login?url=http://dx.doi.org/10.2501/S0265048710201270
dc.sourceScopus
dc.typeArticle
dc.contributor.departmentSTRATEGY AND POLICY
dc.description.doi10.2501/S0265048710201270
dc.description.sourcetitleInternational Journal of Advertising
dc.description.volume29
dc.description.issue3
dc.description.page473-500
dc.identifier.isiut000281089200007
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