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|Title:||Slogans: US and EU legal protection for slogans that identify and promote the brand|
|Source:||Petty, R.D., Leong, S.H., Lwin, M.O. (2010). Slogans: US and EU legal protection for slogans that identify and promote the brand. International Journal of Advertising 29 (3) : 473-500. ScholarBank@NUS Repository. https://doi.org/10.2501/S0265048710201270|
|Source Title:||International Journal of Advertising|
|Appears in Collections:||Staff Publications|
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