Please use this identifier to cite or link to this item:
https://doi.org/10.2501/S0265048710201270
| Title: | Slogans: US and EU legal protection for slogans that identify and promote the brand | Authors: | Petty, R.D. Leong, S.H. Lwin, M.O. |
Issue Date: | 2010 | Citation: | Petty, R.D., Leong, S.H., Lwin, M.O. (2010). Slogans: US and EU legal protection for slogans that identify and promote the brand. International Journal of Advertising 29 (3) : 473-500. ScholarBank@NUS Repository. https://doi.org/10.2501/S0265048710201270 | Source Title: | International Journal of Advertising | URI: | http://scholarbank.nus.edu.sg/handle/10635/44744 | ISSN: | 02650487 | DOI: | 10.2501/S0265048710201270 |
| Appears in Collections: | Staff Publications |
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