Please use this identifier to cite or link to this item: https://doi.org/10.2501/S0265048710201270
Title: Slogans: US and EU legal protection for slogans that identify and promote the brand
Authors: Petty, R.D.
Leong, S.H. 
Lwin, M.O.
Issue Date: 2010
Citation: Petty, R.D., Leong, S.H., Lwin, M.O. (2010). Slogans: US and EU legal protection for slogans that identify and promote the brand. International Journal of Advertising 29 (3) : 473-500. ScholarBank@NUS Repository. https://doi.org/10.2501/S0265048710201270
Source Title: International Journal of Advertising
URI: http://scholarbank.nus.edu.sg/handle/10635/44744
ISSN: 02650487
DOI: 10.2501/S0265048710201270
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